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The success of the combined Australia/New Zealand bid in hosting the 2023 World Cup is a monumental opportunity for football, according to The Golden Generation.

“We know how big a World Cup is, and what a great time visitors and local fans can have.

“This win is a great boost not only to women’s football but the game overall,” said co-founder Craig Moore.

“We congratulate Football Federation Australia and Football New Zealand for putting together a compelling case as hosts.

“We also congratulate FIFA on its process for evaluating and voting on the bids.


“Playing on home soil is a wonderful opportunity for the Matildas and Football Ferns to shine on their own turf in front of their home fans, and we hope the tournament motivates and inspires young girls in both countries to play our game.”

Moore said it was also vital that the World Cup leave a legacy for the sport, the most important one being around better facilities.

“The single biggest event in any Olympic Games is also the football tournament, yet when Sydney hosted the 2000 Olympics, football largely missed out a substantial legacy in terms of facilities or assets, even though the football tournament was played in five cities.

“We must not let this happen again. Football is the most popular sport in the world, and it’s also the most popular in Australia based on the number of people who play the game.

“We need spaces we can call our own and places to play.”

Moore said the Matildas can lead the way in terms of national team success.

“We hope that women’s football goes through the roof here and in New Zealand.

“Great competition delivers better results, and better results brings more competition.

“The Matildas success is the game’s success, and it should also give fresh impetus to everyone in the game to emulate the women’s achievements,” Moore said.

“We’re looking forward to the journey as the Matildas work to be crowned world champions in 2023.”



The response to the proposal that Football Federation Australia (FFA) manage its own content and create a ‘FFA TV’ Over-the-Top (OTT) streaming service has been gathering momentum, according to co-founder of The Golden Generation, Craig Moore.

The Golden Generation, which was established by the group of Socceroos who played at the 2006 World Cup, is an independent group advocating on securing the future of the game.

“Since we raised this as a possibility on a TV talk show, and released our discussion paper on Making the Most of Our Biggest Asset last month, we have been really encouraged by the feedback from the local football community in support of it, as well as hearing from a variety of providers who can actually do it.

“It’s not as if the FFA TV concept is something out-of-the-ordinary,” Moore said.

“Anyone with kids knows that they’re born with the internet in their hands and are fully accustomed to getting entertainment on any screen.

“We get that it can be an alarming prospect for the business model of the traditional broadcasters and they may downplay the idea of it, but the facts are that football fans want to see more quality content at their fingertips, and at times they want to see it.

“The idea of ‘FFA TV’ may be a disruptor locally, but it’s not internationally.”

With their wide web of international networks across a number of countries, The Golden Generation have been contacted by a large number of OTT providers.

Moore said those he and other co-founders have heard from include the likes of Cluch, DAZN, Dugout, Grabyo, Eleven Sports, Pixellot, Singular.Live , Spalk TV as well as local players such as LIGR and Optus.

“These organisations have the technology and the know-how. They’re not starting from scratch because they’re already doing it in sport elsewhere,” Moore said.

“For example, Dugout works with the likes of AC Milan, Arsenal, Barcelona, Juventus, Liverpool, PSG and has partnerships around the world.

“The OTT market is getting bigger everyday and we see the likes of Netflix, Amazon Prime, YouTube, Apple TV+, as well as legacy companies such as Disney and Warner, all investing in OTT capability.

Moore said that the worldwide trend is for legacy pay TV services such as Fox Sports, which has been the FFA’s broadcast partner for 15 years, to invest only in what they see as ‘tier 1’ sports.

“In Australia, it seems they don’t see football as tier 1.

“As we always say, they’re entitled to their opinion, but they are wrong. We are not a tier 2 sport.

“We offer competition – or ‘content’ - from grassroots to elite, from local to national and international, from age 5 to adult, men and women. There is something for everyone, and we cover every demographic of consumer who plays, watches and loves our game.”

Moore also said that with so many journalists, TV producers and commentators increasingly out of work, there is scope for football to have its own, bespoke production company.

“We’re saying to the FFA and A-League clubs that it’s time to be bold and not be stuck in 20th century thinking or broadcast models.”

The Golden Generation’s discussion paper also proposes that access to an OTT FFA TV should be included in the registration fee for junior players as a means of giving something back to the game.

“In some states, for every little kid who plays, more than $100 of their registration fee is split between their local Association, their state federation and FFA. We’d like to see them get something in return.”

Further information on The Golden Generation’s vision, as well as bios of players, can be found here and the group can be followed on Twitter and Instagram @GGener8tion and Facebook.




The Golden Generation want to help secure Australia’s football future

Australia’s ‘golden generation’ of Socceroos have joined together to advocate for change in the way football is managed and run in Australia.

The golden generation is widely recognised as the team that made the World Cup for the first time in 32 years in 2006, and then reached the second stage of the tournament.

Speaking on behalf of the group, Craig Moore said the players felt a responsibility to secure Australia’s football future.

“We played in the World Cup in 2006, but we learned our football and grew up in the game up to 20 years before that.

“What we see now is that the pool of talent needs broadening, and standards and quality have not as advanced as much as they should,” Moore said.

“We believe Australia has the sporting gene pool for every generation to be a ‘golden generation’ and that’s what we want for football – men and women.

“It’s wonderful to see the progress of the women’s game in the past decade, but we believe the men’s game has not kept pace because the necessary pre-conditions for success are not there.”

The group, which calls itself The Golden Generation, intends using its significant knowledge, experience and contacts in the game to help secure Australia’s football future.

“We welcome some of the recent developments from Football Federation Australia under [new CEO] James Johnson, such as the First XI, and want to support further transformation.

“Not only do we want to make sure football is front-and-centre when decisions are made, but we also want to make sure that football people are part of that equation.”

Moore says The Golden Generation believes too much money meant for football is going into supporting too many layers of administration and not enough into improving football development and encouraging greater engagement in the game.

“We believe it’s important to separate how we deliver something – such as a competition – and what our overall strategic direction is for the game.

“Between us, we have almost 300 years of experience and know-how in the game, learned locally and overseas.

“We know how football should work. We don’t accept the narrative that the game is ‘struggling’ and must take its place behind other sports and other broadcasting priorities,” Moore said.

“Football is the single biggest sport in the world. We have 2 million regular participants. Our top domestic teams have annual competition in Asia. We are regular participants in the world’s single biggest sporting event in the World Cup, and we’re at the Olympics.

“In addition, not many people realise it, but we’ve also been playing football in this country since the middle of the 19thcentury.

“Football is as much a part of our sporting culture, history and heritage as any other sports.”

Moore said the The Golden Generation has five immediate priorities:

· To unite the game

· To re-boot the A-League

· To expand the football footprint

· To focus on football and not football administration, and

· To own its biggest asset through its own television production.

In relation to the latter point, Moore said that football has a lot more content to offer than other sport.

“There is not just the A-League and W-League, but the Socceroos and Matildas, the FFA Cup, a national second division, state leagues, mini-tournaments held throughout the country and national youth championships.

“Football fans – real football fans, not just the occasional bystanders – are crying out for this sort of choice involving their club, their team, their competition.”

Moore says the players would also like to see access to an OTT streaming App be part of the registration charge for young players.

“Owning the broadcast rights also means football could give something back to the many young players in this country who pay ‘a great big player tax’ to associations, state federations and FFA,” Moore said.

He says The Golden Generation believes this is a way for the game to start giving something back down the line to young players as well as the many thousands of volunteers who keep the game going.

In addition to Moore, The Golden Generation currently includes John Aloisi, Scott Chipperfield, Vince Grella, Zeljko Kalac, Lucas Neill, Josip Skoko, Mark Viduka and Luke Wilkshire.

They are assisted by former AIS Football Head Coach, Dr Ron Smith, former Head of High Performance for the Socceroos, Dr Darren Burgess, and former Head of Corporate and Public Affairs at FFA and Socceroos team manager, Bonita Mersiades.

The group is in active talks with other potential members and strategic advisors.

Further information on The Golden Generation’s vision, as well as bios of players, can be found at www.thegoldengeneration.org.au, and the group can be followed on Twitter and Instagram @GGener8tion and Facebook at facebook.com/TheGoldenGenerationAUS.



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©2020 by The Golden Generation.